Skill Set
Cross-Functional Leadership
Leading the room and the roadmap with 13+ years managing cross-functional teams and aligning brand, media, analytics, and creative around integrated strategies.
Messaging, Comms & Positioning
Crafting audience personas, segmentation strategies, and messaging frameworks that connect brand storytelling to the right people, channels, and moments.
Go-to-Market & Activation Planning
Developing activation strategies that bridge high-level brand thinking and real-world launch from planning through execution.
Lifecycle & Performance Marketing
Connecting brand moments to measurable outcomes through journey mapping, KPI development, A/B testing, and ongoing optimization.
Resume
Senior Director, Brand Strategy (MRM, McCann)
May 2022—January 2026
Executive Leadership: Led media, analytics, and performance marketing teams; directed creative briefings, executive workshops, and c-suite presentations; cultivated strong relationships with senior stakeholders and C-suite leaders to influence decision-making internally and externally.
Engagement & Growth Strategy: Designed full-funnel customer journeys using behavioral insights to drive acquisition, engagement, and conversion through connected, omnichannel experiences.
Messaging & Positioning: Built positioning frameworks aligning messaging, media strategy, and GTM activation across channels.
New Business & Growth: Led pitches, built cross-functional teams, defined the strategic narrative, and contributed to consistent new-business wins.
Director, Integrated Strategy (Praytell)
November 2019—May 2022
Strategic Leadership: Developed integrated omnichannel strategies aligning brand storytelling with paid media, influencer, and performance marketing to drive awareness, engagement, and growth.
Insight-Driven Planning: Translated market, audience, and behavioral insights into clear strategic direction that informed messaging, content, and journey design across the full lifecycle.
Management & Development: Developed and led the agency’s social strategy discipline, built and mentored a team of junior strategists, and established scalable processes that were adopted agency-wid
Senior Integrated Strategist (Praytell)
November 2017—November 2019
Measurement & Optimization: Created rigorous, insight-driven measurement frameworks that enabled clearer performance visibility, stronger optimization decisions, and effective lifecycle campaign management.
Cross-Functional Collaboration: Worked closely with creative, account, and media teams to ensure insights and measurement informed content development, audience targeting, and ongoing campaign refinement.
Social Media Strategist (T3)
June 2013—November 2017
Full-funnel social strategy: Award-winning campaign development, cross-channel reporting and analytics, and execution of real-time experiential campaigns during high-profile events like SXSW.
Social Media Intern (T3)
January 2013—June 2013
Awards
SABRE Award Finalist:
Best in Digital Brand Platforms, Stubhub
ANA B2 Award (Gold):
USPS Sales Enablement Content Strategy
ADDY (Gold):
Allstate “Handle With Care” Digital Campaign
ADDY (Silver):
Allstate “Here’s to Firsts” Digital Campaign
Shorty Awards (Audience Honors):
Allstate “Here’s to Firsts” Digital Campaign