Portfolio + Case Studies
Reversing a seasonal slowdown by sparking local demand
Challenge:
Help StubHub avoid their typical summer sales slump.
Insight:
Tourists explore; locals default to routine. Let’s flip the mindset and encourage people to act like tourists where they live.
Solution:
A three-market activation (NYC/CHI/LA) that spotlighted upcoming events and helped attendees find local pre- and post-event hotspots using video, CRM, email, app, and social—all designed to interrupt routine and drive immediate browsing + purchase behavior.
Results:
28% increase in app and site traffic
Engagement Rate 4x higher than benchmark
The highest performing organic social content in Stubhub history
Launching a heritage brand on TikTok— gaining +1M followers in <6 months
Challenge:
Reintroduce a heritage guitar brand to a new generation of players with less built-in brand nostalgia, Gen Z.
Insight:
Creator-led storytelling is the fastest path to relevance on TikTok.
Solution:
A creator-first content strategy (artist/influencer collaborations and repeatable evergreen formats) all supported with PR to accelerate discovery and credibility.
Results (first 6 months):
1M followers
106M+ views
3.6M+ engagements
Growing Awareness & Intent for A new product release
Challenge:
Help Tres Agaves expand beyond its established mixer reputation by building awareness and interest among beverage tastemakers for their new Tequila launch.
Insight:
To win with a new audience, the brand needed to show up more natively on social—with content and a voice that felt dynamic, modern, and rooted in real-life occasions.
Solution:
Refreshed the brand’s social identity and tone, partnered with micro creators to bring the product into culture through cocktail content, and built a 2K+ asset library to fuel ongoing marketing initiatives—driving significant gains in engagement, impressions, and follower growth year over year.
Results:
+120% engagements
+2,522% impressions
+163% followers YoY
Trading fear for freedom to build trust and relevance
Challenge:
Allstate was often top-of-mind of when it came to home or car insurance, but awareness of their motorcycle insurance offerings was minimal. They needed help building their reputation and share of voice among motorcyclists in the same way they had for home and car owners.
Insight:
Typical insurance brands tap into fear—with messages focusing on protection from the ubiquitous dangers of riding. But riders don’t need a lecture, they just need to know someone has their back. This campaign focused on the joys of riding; celebrating the unique culture and heritage that bikers all all shapes and sizes deeply identify with.
Solution:
A new messaging platform and episodic video series that told stories from the POVs of actual riders from all walks of life.
Results:
+500% engagement rate in less than six months
BUILDing TRUST AND connecting with A NEW AUDIENCE
Challenge:
Insurance isn’t a category people feel warmly toward; and building positive sentiment is a serious challenge for any brand in the category. Allstate’s challenge was twofold: improve overall sentiment while growing affinity and trust with the newest cohort entering their “grown-up” stage of life: Millennials.
Insight:
First-time milestones are exciting, but intimidating. People don’t just want to celebrate their firsts—they want help navigating them.
Solution:
A social-first campaign built around life’s big firsts—from first cars and first homes to first weddings and first apartments. By pairing emotional storytelling with practical how-to content, the campaign gave Allstate a credible role in moments that were both meaningful and high-stakes.
Results:
35% lift in brand sentiment
20M engagements earned
19.7M video views
Rebuilding a global social strategy—driving 2M+ engagements
Challenge:
A modern social strategy and content engine were needed to engage and grow highly targeted B2B IT audience segments during a period of rapid category growth.
Insight:
B2B buyers rely on credible industry voices–not brands–when evaluating large purchases.
Approach:
Overhaul the brand’s current global social strategy including channel audits, competitive analysis, content creation process, and a revamp of the employee advocacy program to scale reach and relevance.
Results:
2M+ engagements
30% audience growth
39M in reach within the first year of employee advocacy program
Helping connect a brand to its merchant community
Challenge:
Doordash needed a merchant-focused content strategy to communicate the brand’s B2B programs, resources, and initiatives—without feeling corporate or distant.
Insight:
Utility + community beats announcements—merchants engage when content helps them run their business.
Solution:
A merchant-first content strategy across digital and social to elevate DoorDash’s B2B programs and resources, including a robust community management strategy and an always-on content engine tied to moments meaningful to small business merchants.
Results:
Platform averaged growth of ~250+ users per month
Building a content + channel strategy for B2B decision makers
Challenge:
After acquiring 3 separate telematics companies, Verizon was ready to launch their new Fleet Management brand, Verizon Connect. They needed a comms approach that communicated the new product's key attributes, while aligning these offerings under a single product banner.
Insight:
Brand awareness wasn't the issue, it was communicating the myriad of business solutions that were now available in one solution.
Solution:
A highly segmented content and media strategy leveraging AB testing for creative and messaging to deliver industry-specific thought leadership and resources to decision makers.
Results:
3M organic impressions and 150k+ video views in first year
.Com traffic originating from organic content outperformed every core site KPI (time on site, bounce rate, pages per visit)
Turning a simple tagline into a storytelling platform
Challenge:
Capital One wanted a new way to implement their famous "What's in your wallet?" tagline as a way to humanize what was, at the time, a heavily tech-forward master brand.
Insight:
Wallets aren't just where we keep our credit cards. They house the tchotkes, totems, and memories that are most important to us.
Solution:
Humanize the brand by telling real stories captured by tapping photographers with a simple prompt: capture personal keepsakes, photos, and mementoes they and others kept folded in their wallets.
Results:
16% increase in ad recall
3% rise in favorability
Cover story in Adweek
Capital One's most successful social campaign to-date