Reversing a seasonal slowdown by sparking local demand
Challenge:
Help StubHub avoid their typical summer sales slump.
Insight:
Tourists explore; locals default to routine. Let’s flip the mindset and encourage people to act like tourists where they live.
Solution:
A three-market activation (NYC/CHI/LA) that spotlighted upcoming events and helped attendees find local pre- and post-event hotspots using video, CRM, email, app, and social—all designed to interrupt routine and drive immediate browsing + purchase behavior.
Results:
28% increase in app and site traffic
Engagement Rate 4x higher than benchmark
The highest performing organic social content in Stubhub history
Launching a heritage brand on TikTok— gaining +1M followers in <6 months
Challenge:
Reintroduce a heritage guitar brand to a new generation of players with less built-in brand nostalgia, Gen Z.
Insight:
Creator-led storytelling is the fastest path to relevance on TikTok.
Solution:
A creator-first content strategy (artist/influencer collaborations and repeatable evergreen formats) all supported with PR to accelerate discovery and credibility.
Results (first 6 months):
1M followers
106M+ views
3.6M+ engagements
BUILDing TRUST AND connecting with A NEW AUDIENCE
Challenge:
Insurance isn’t a category people feel warmly toward; and building positive sentiment is a serious challenge for any brand in the category. Allstate’s challenge was twofold: improve overall sentiment while growing affinity and trust with the newest cohort entering their “grown-up” stage of life: Millennials.
Insight:
First-time milestones are exciting, but intimidating. People don’t just want to celebrate their firsts—they want help navigating them.
Solution:
A social-first campaign built around life’s big firsts—from first cars and first homes to first weddings and first apartments. By pairing emotional storytelling with practical how-to content, the campaign gave Allstate a credible role in moments that were both meaningful and high-stakes.
Results:
35% lift in brand sentiment
20M engagements earned
19.7M video views
Rebuilding a global social strategy—driving 2M+ engagements
Challenge:
A modern social strategy and content engine were needed to engage and grow highly targeted B2B IT audience segments during a period of rapid category growth.
Insight:
B2B buyers rely on credible industry voices–not brands–when evaluating large purchases.
Approach:
Overhaul the brand’s current global social strategy including channel audits, competitive analysis, content creation process, and a revamp of the employee advocacy program to scale reach and relevance.
Results:
2M+ engagements
30% audience growth
39M in reach within the first year of employee advocacy program
Helping DoorDash connect to its merchant community
Challenge:
Doordash needed a merchant-focused content strategy to communicate the brand’s B2B programs, resources, and initiatives—without feeling corporate or distant.
Insight:
Utility + community beats announcements—merchants engage when content helps them run their business.
Solution:
A merchant-first content strategy across digital and social to elevate DoorDash’s B2B programs and resources, including a robust community management strategy and an always-on content engine tied to moments meaningful to small business merchants.
Results:
Platform averaged growth of ~250+ users per month
Building a content + channel strategy for B2B decision makers
Challenge:
After acquiring 3 separate telematics companies, Verizon was ready to launch their new Fleet Management brand, Verizon Connect. They needed a comms approach that communicated the new product's key attributes, while aligning these offerings under a single product banner.
Insight:
Brand awareness wasn't the issue, it was communicating the myriad of business solutions that were now available in one solution.
Solution:
A highly segmented content and media strategy leveraging AB testing for creative and messaging to deliver industry-specific thought leadership and resources to decision makers.
Results:
3M organic impressions and 150k+ video views in first year
.Com traffic originating from organic content outperformed every core site KPI (time on site, bounce rate, pages per visit)
Turning a simple tagline into a storytelling platform
Challenge:
Capital One wanted a new way to implement their famous "What's in your wallet?" tagline as a way to humanize what was, at the time, a heavily tech-forward master brand.
Insight:
Wallets aren't just where we keep our credit cards. They house the tchotkes, totems, and memories that are most important to us.
Solution:
Humanize the brand by telling real stories captured by tapping photographers with a simple prompt: capture personal keepsakes, photos, and mementoes they and others kept folded in their wallets.
Results:
16% increase in ad recall
3% rise in favorability
Cover story in Adweek
Capital One's most successful social campaign to-date